The much awaited Shahrukh Khan starrer Jab Harry Met Sejal will hit the screens this Friday. The film was supposed to have the best music of the year, yet the music album of the film is not released.
America DJ Diplo has composed a song titled as Phurr for the film. The makers have tried to build up the hype regarding that song however it has not been released yet with only four days left before the film will arrive.
Apparently, you have to pay to listen to the song first. The listeners have to pay to access the latest music, via subscriptions. The video song will release on YouTube along with the audio on August 3. However, the full song will come out much later.
Shridhar Subramaniam, President, Sony Music Entertainment, India and Middle East, said in a statement: "The concept of ‘everything free' will change or rather needs to change to an ecosystem where some things will be free and other things will be paid.
"The reason ‘Phurrr' was chosen is because it is the biggest project of the year with an international collaboration. So, we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation. We're inserting a paid window in the music business which didn't exist prior to this," he added.
"At the end of the day, it is the health of the music industry and the health of the platforms that are at stake and this decision directly benefits the health of the creators. They will definitely be in for this. While also for us Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole-heartedly."
It looks like that Red Chillies Entertainment has once again messed up the promotional strategy. Phurrr was supposed to be a promotional track which will help in increasing the buzz. But there is no point in releasing the song 1-2 days before the film's arrival.