You will have to pay to listen to Phurrr song from JHMS

The much awaited Shahrukh Khan starrer Jab Harry Met Sejal will hit the screens this Friday. The film was supposed to have the best music of the year, yet the music album of the film is not released.

America DJ Diplo has composed a song titled as Phurr for the film. The makers have tried to build up the hype regarding that song however it has not been released yet with only four days left before the film will arrive.

Apparently, you have to pay to listen to the song first. The listeners have to pay to access the latest music, via subscriptions. The video song will release on YouTube along with the audio on August 3. However, the full song will come out much later.

Shridhar Subramaniam, President, Sony Music Entertainment, India and Middle East, said in a statement: "The concept of ‘everything free' will change or rather needs to change to an ecosystem where some things will be free and other things will be paid.

"The reason ‘Phurrr' was chosen is because it is the biggest project of the year with an international collaboration. So, we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation. We're inserting a paid window in the music business which didn't exist prior to this," he added.

"At the end of the day, it is the health of the music industry and the health of the platforms that are at stake and this decision directly benefits the health of the creators. They will definitely be in for this. While also for us Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole-heartedly."

It looks like that Red Chillies Entertainment has once again messed up the promotional strategy. Phurrr was supposed to be a promotional track which will help in increasing the buzz. But there is no point in releasing the song 1-2 days before the film's arrival.

71 comments on “You will have to pay to listen to Phurrr song from JHMS”

  1. diplo ne bahot paisa liye hai compose karne ke liye aur srk ke saath photo karane ke liye.

  2. sequel of JHMS please....first part already earned in 2500cr...WW i can see....

  3. SRK has the worst team when it comes to movies.

    See Salman's PR. They have turned a Bhojpuri Launde Lapad criminal into a Megastar.

    Aamir doesn't have a PR team. He is a brand himself.

    RCE is careless. They don't have a good advisor who can advise SRK on his movie choices. And look at this promotion. Checked BMS. Booking of Mumbai is very poor for JHMS. Some idiots were barking on twitter showing BMS error screen shots.

    Salman reinvented his PR team in 2010, Akki in 2016. So they progressed. Their PR goes through the scripts, takes suggestion from trade and trade sites. But RCE seriously sucks.
    Chalo mujhe kya? Mai thodi waha kaam karta hoo.

    This film had potential of 28cr opening. Legend RCE is now making 18cr difficult.

    1. oh mr. sayar kahan pe h tu kya team team bol rha h pehle v team tha ab bhi h isme special kuch nahin sab directors,content aur cast par depend h har team too mehnat karte h hi before 2010 koi movies success nahin hua h ? ya red chillies 1992 se bhi h ? aur booking k bare me bol rha h kisi ek ka screen shot se fark nahin padta h ,aur har time server me error ho skta h iska wajh RCE nahin h,for kind information jhms having gud bookings than tubelight which was tagged by gud booked movie ,record breaking in pakistan too ,

  4. WTF is this? We need all songs to release asap. This is no time for this experimentation of improving the health of the music industry blah blah blah.RCE is trying its best to make the movie a flop and srk seems to be sleeping also. If they want to mess up go ahead. I would not feel a bit bad if this movie turns to be a flop now.

    1. This film is done and dusted

      Let's just hope SRK doesn't do any film under his own production company now!! Hope dwarf film is produced by Eros

      1. I am pissed off but I never give up that easily. Still hoping for best.

        Regarding dwarf film it will be on a much larger scale than this one.

        1. No!! Only VFX used will be for SRK's body. As far as I have heard about the film, it's a fusion of Billu and Kavi Alvida Naa Kehna

          1. Theek he dekhte hain. I do not know what are your sources. I have trust in direction of Anand Rai. I am waiting for it.

  5. I am sorry SRK but now I want this film to flop. At least you will get a lesson of choosing scripts and renewing your RCE team.

  6. hawayein ,radha,n butterfly song is enough for the initial ,phurr song can be gud for musical production to improve ,people want buy anything if song is gud so it is not a problem,n all r knows that tinka tinka song from tubelight also not released on youtube too

  7. @ sayar, advance booking of Hyderabad is excellent.Delhi is also good.still 3 days to go.Advance will increase in Mumbai also.

  8. Which kind of Fans this Man has?
    Never seen any fan of other actors castigating their own idol few days before his movir releases...STRANGE And WEIRD for real.

      1. Ye @sayar akkian he ya amir fan. Shuru se hi jhms ko flop keh raha he. Is ne prediction kia he jhms 100 crore bhi nahin karegi.

          1. Copy kar raha hoon ek comment.

            June 30, 2017 at 3:55 pm

            Sensing an utter flop
            Pls tell them to release a trailer
            Opening 12cr
            Lifetime 70cr

              1. Mujhe sab pata he ke tu kitna darta he ? jitni negativity tu ne felayi he srk fan bun kar utni to akki aur sallu fan ne bhi nahin felayi

                Sab chor ye to bata tu asal fan kis ka he

    1. Abe kya kuch bhi bol rha ..raees se achaa chal rha booking ..abhi 3 din baaki hai wednesday tak dekh lena booking

    2. abey sayar what kind of fan u r ,lets see on 4th august occupency then u will understand ,i hearing some reporting it is going good pre booking that better tubelight n raaes dont make here insult for srk as i sure u r not srkian ,u r akkian because u bashed to all except akki

      1. Right I also observed that he bashed all expect akki,aamir.i think he loves a actor just because of his records.despitea a salman fan I support srk,but I think opening will be 19cr, wish the movie cross 150cr.

          1. 2 dafa amir ko bash karta he aur 10 dafa tareef karta he srk fan bun kar. Amir ka ziada faida hua ya nuqsan? Srk fan ban kar 3 dafa tareef karti he aur hur upcoming movie ki band bajata he tu srk ko ziada faida hua ya nuqsan? Itna simple nahin he

            1. @Akram

              bhai vo 8 dafaa Srk ki tarif krta h ,

              or 2 dafaa Aamir ki ,

              vo practical banda h???...

              or vo Fan h , Moorkh nhi...

              @sayar , muj pr Aamir - droh ka aarop lgaya tha na???

    3. you MUST feel ashamed by calling yourself a fan, i mean, look at salman fans, have you ever seen them insulting him ? even with one of his worst performances ever they still support him, not like a chutiya that i know, all this why ? because of a song, lol go kill yourself

  9. @sayar you seem to be quite a nice fellow and a sensible one mate bashing is another thing which I will continue unless srkians stop it but hats off to your knowledge

  10. srk haters srk ke baare me kabhi to acha bola karo jab dekho tab burai kerte ho jab srk acha nahi lagta to comment q kerte ho or negetivity q failate ho yaar sabhi actors ki respect karo meri request hai

  11. Some are behaving like a delay in one song launch will be the reason of JHMS being flop. We know that these aberrations will have an impact on day 1 collections and that is it.

    If it is a good movie and has content then it will be successful anyways. And if not then "Phurr" will not help much either.

    Have faith in your star guys. He has delivered more than often. Let's hope he does it one another time.

  12. I agree with sayar and bollyarena this experimenting is really giving a bad vibe and bad will from all neutral cinegoers I mean first 30 second trailers then crappy songs now this phurr going by rest of music of film it will need to be on the same level as chamak challo and it's criminal by akon which looks tough. Well all I can say is phurr is a song for srkians by srk son enjoy

    1. i'm srkian but i really hate this shitty fandom, look how they're insulting and wishing bad luck to JHMS before it's release, you call this love ? you call this admiration ? if you really love someone then you must have faith in him, not insulting him and wishing his movie bad luck, chutiyas

  13. that wtf moment when everyone is talking as if one song will save a movie from being a flop or not ? ?
    look bhai the content is everything, if JHMS is a good content movie it will be hit for sure, if it's not, then we will have Tubelight 2.0 ??

  14. LOL Somebody is calling me Akki fan.
    @chandra prasad Go and see previous posts, how many times I have fought with Akkians.

    And agar mujhe kuch cheez acchi nahi lagi to nahi lagi.

  15. Flop on cards
    Salman is working On great Action with Dark Knight Director action is always USP of Hollywood
    Akki is making films on Social Issues
    Amir is the intense to bring something different always
    But SRk can't get over from his romantic NRI persona

    1. Hopefully this will be last such film of SRK and from now on he will do big scale content movie.

    2. Salman has mostly done masala remix movies since wanted. No point discussing him. he has done least experimentation. Dabang 3 will be worse than dabang 2 mark my word. Amir and Akshay names are correct. They have expermiented many times. For srk, BTW How many romantic movies has he done in last 10 yrs (since 2007). Rnbj and jthj. Which else. If some one say he is constantky doing romantic movies it is wrong. He tried mixing up with don 2, raees, fan, ra 1, mnik, masala movies (ce, hny, dilw). He was not very succesful at box office that is other issue.

    1. NRI ki baat chod, India mai bhi Footfalls of SRK's 7th biggest hit Pardesh>>>Akki's biggest hit.
      SRK in 3400screens with clash-20cr opening>>>All Akki films
      Ab ye "Non Holiday" ka bahana matt le aana, kyuki holidays pai sabse jyada disasters tere actor ne hi diye hai. Aur holiday release paane ke liye aukaat chaiye hota hai.

      And overseas mai, tera akki is still chasing Kabhie khusie kabhie gham......

      "Career" ka spelling likhna sikh beta
      duswi fail.

      Mai iss canadian ko abuse nai karna chata tha lekin iske do kaudike fans mujhe bahut gussa dila rahe hai

      Na HGOTy. Na ATBB. Na kuch....buss holiday holiday hi karte rehte hai...aur jab holiday miljae to fir TMK, Ab tumhare hawale watan sathiho bagera dede te hai

      Holidays pai bhi 65cr cross nai hota..

      1. Ab Pakistani actor fan aaege aur history me uska achievement bataega
        Akki on nonholiday 5 hundred crore grosser
        AKKI HIGHEST GROOSER ON NON Holiday 134 cr
        Srk 80 cr with (ram navmi holiday)
        Akki successful films in last three years 7
        Srk 2
        Akki hits in last three years
        Srk 0
        Akki superhit /BB in last three years
        Srk 1
        aur mogli se clash harta hai

        1. abey Canadian ke fan
          Tera akki Saif Ali Khan se clash haarta hai, Ajay Devgn se clash harta hai, kud srk se 4-5 baar hara hai.....

          Aur maine kaha na "Non Holiday" ka rona band karr. Tere do kaudike canadian ko kisi ne roka hai kya festival pe release karna

          SRK ne 50cr 1995 mai diya hai. Uske semi hits akki ke superhits se jyada kamate hai, tu mujhse argue karega??

          Aur last 3 yrs kyu? Overall career mai bol kitne BB, HGOTY, ATBB hai? Kitne 3cr footfalls hai? kitne record openers, highest single day hai? Bolega???

          Clash ki baat karta hai?? Fan-TJB clash tha. abey gawar aise to CE-OUATIMD, Swadesh-ATHWS sab clash hogae naa......

    2. A friendly reminder that the highest crosser of this year until now is stil the "Nri driven" star's release in a clash :)

  16. Jis actor ke overseas mai K3G cross nai hote, unke fans bade aamir fans bann fir rahe hai

      1. MAine kaha na tujse

        "Non holiday" ka rona band karr. Tere akki ko bahut saare holidays mile hai...aur issbar bhi mil raha hai

  17. Kuch log yahan SRKian ban kar SRK ke lye apni frustrations nikal rahe hain. Fake srkians. Itna yaad rakh lo ke actual fan aur fake fan me difference hamesha nazar ajata he. Bhale kitni hi achi acting karo

  18. The film is fully depends on content and stardom otherwise it will be a flop.The buzz of the film is very low even bookings are very poor.

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