I have compiled a list of the audience WOM (Word of Mouth) in India of films released in 2016. Through my collection of data, I used three sources.
1. The first day to lifetime collection multiplier: I took the lifetime collection of a film and divided it by the opening day collection. Based on the result, I would give that multiplier a QUALITY rating out of 10. Here's an example:
=Total net gross/First day collection
=123.47 crore/11.12 crore
11.10 is an EXCELLENT multiplier, and as a quality score out of 10, I gave it a quality rating of 8/10 (Excellent).
= Total net gross/First day collection
=108.07 crore/15.24 crore
7.09 is an AVERAGE multiplier, and as a quality score out of 10, I gave it a quality rating of 5/10 (Average).
2. BookMyShow user votes: This one is easy to explain. I simply looked at each film's user rating score out of 10 based on votes from the audience.
3. IMDB user ratings: Like BookMyShow, this one is easy to explain. I simply looked at each film's user rating score out of 10 based on votes from the audience. IMDB isn't based on votes from India only, as it is an international database. With that being said, some of the highest grossers in India in recent times such as Dangal, PK, Bajrangi Bhaijaan all had IMDb ratings in the 8+ range, which is excellent. Even 3 Idiots, arguably the best WOM film in India in the last 7 years, has an excellent IMDB rating of 8.4/10. Films that had a huge opening at the box office but collections fell afterward, have a lower IMDb rating such as Happy New Year (5.2/10) and Prem Ratan Dhan Payo (4.8/10). It's safe to say that IMDb ratings are a pretty good reflection of the WOM of a film amongst the multiplex/urban/city audience in India.
I could have used just one of these three methods for my WOM analysis. But each method has its own flaw. The opening day to lifetime multiplier of a film may be higher than it should be if the film got the benefit of a holiday during its run, which can increase collections regardless of the WOM, although I do feel that ultimately a film will settle where it needs to in terms of lifetime collections depending on how good or bad the film is. A bad film may show jumps in collections during holiday, but then it will also fall harder than normal after that holiday period is done to even things out.
BookMyShow ratings could have many fans of the star voting the film a high number, even if the film may not deserve it. Same case with IMDB, and the fact that it is an international database rather than India-only based. Therefore, in order to get an accurate reflection, I felt that the best way to do this WOM analysis was to individually get a score out of 10 using the three different methods, and then getting a total final score out of 30 (the total score from each of the three methods combined) to find the film's WOM percentage.
Even then, this analysis can be at best, viewed as estimate. It is simply impossible to ask every single person that a watches a film their opinion of the film.
Anyway, here are the results....they may surprise you!
(Note: this isn't a reflection of which films were liked universally all across India, but rather, strictly a % of how strong/weak the WOM of a film was amongst those that watched the film, regardless of if it had limited appeal or All-India appeal).
Audience WOM (Word of Mouth) of films in India, 2016:
Films with Extraordinary WOM:
Films with Excellent WOM:
Films with Very Good WOM:
Films with Good WOM:
Films with Mixed WOM:
Films with Negative WOM:
Some interesting things I found in this analysis.
Of the top 10 films, 7 of the films, although in a different order, were also in Ormax Media's list of the top 10 films with the Best WOM in India for 2016. Below is the Ormax Media Best WOM 2016 list, which also includes the surprise presence of the small film that appeared on my compiled WOM list too, Nil Battey Sannata.