Word of Mouth of Bollywood Films in 2016

I have compiled a list of the audience WOM (Word of Mouth) in India of films released in 2016. Through my collection of data, I used three sources.

1. The first day to lifetime collection multiplier: I took the lifetime collection of a film and divided it by the opening day collection. Based on the result, I would give that multiplier a QUALITY rating out of 10. Here's an example:


=Total net gross/First day collection

=123.47 crore/11.12 crore

=11.10 multiplier

11.10 is an EXCELLENT multiplier, and as a quality score out of 10, I gave it a quality rating of 8/10 (Excellent).

Another example:

Housefull 3:

= Total net gross/First day collection

=108.07 crore/15.24 crore


7.09 is an AVERAGE multiplier, and as a quality score out of 10, I gave it a quality rating of 5/10 (Average).

2. BookMyShow user votes: This one is easy to explain. I simply looked at each film's user rating score out of 10 based on votes from the audience.

3. IMDB user ratings: Like BookMyShow, this one is easy to explain. I simply looked at each film's user rating score out of 10 based on votes from the audience. IMDB isn't based on votes from India only, as it is an international database. With that being said, some of the highest grossers in India in recent times such as Dangal, PK, Bajrangi Bhaijaan all had IMDb ratings in the 8+ range, which is excellent. Even 3 Idiots, arguably the best WOM film in India in the last 7 years, has an excellent IMDB rating of 8.4/10. Films that had a huge opening at the box office but collections fell afterward, have a lower IMDb rating such as Happy New Year (5.2/10) and  Prem Ratan Dhan Payo (4.8/10). It's safe to say that IMDb ratings are a pretty good reflection of the WOM of a film amongst the multiplex/urban/city audience in India.

I could have used just one of these three methods for my WOM analysis. But each method has its own flaw. The opening day to lifetime multiplier of a film may be higher than it should be if the film got the benefit of a holiday during its run, which can increase collections regardless of the WOM, although I do feel that ultimately a film will settle where it needs to in terms of lifetime collections depending on how good or bad the film is. A bad film may show jumps in collections during holiday, but then it will also fall harder than normal after that holiday period is done to even things out.

BookMyShow ratings could have many fans of the star voting the film a high number, even if the film may not deserve it. Same case with IMDB, and the fact that it is an international database rather than India-only based. Therefore, in order to get an accurate reflection, I felt that the best way to do this WOM analysis was to individually get a score out of 10 using the three different methods, and then getting a total final score out of 30 (the total score from each of the three methods combined) to find the film's WOM percentage.

Even then, this analysis can be at best, viewed as estimate. It is simply impossible to ask every single person that a watches a film their opinion of the film.

Anyway, here are the results....they may surprise you!

(Note: this isn't a reflection of which films were liked universally all across India, but rather, strictly a % of how strong/weak the WOM of a film was amongst those that watched the film, regardless of if it had limited appeal or All-India appeal).

Audience WOM (Word of Mouth) of films in India, 2016:

Films with Extraordinary WOM:

  • Dangal: 93%
  • Pink: 91%
  • Nil Battey Sannatta: 91%


Films with Excellent WOM:

  • Neerja: 88%
  • Airlift: 83%


Films with Very Good WOM:

  • Happy Bhaag Jaayegi: 77%
  • Kapoor and Sons: 77%
  • Madaari: 72%
  • Sala Khadoos: 72%
  • Sultan: 71%
  • Sarabjit: 71%


Films with Good WOM:

  • Rustom: 69%
  • Dear Zindagi: 68%
  • M.S. Dhoni-The Untold Story: 68%
  • Shivaay: 67%
  • t33n: 67%
  • Kahaani 2: 66%
  • Sanam Teri Kasam: 66%
  • Udta Punjab: 66%
  • WAZIR: 66%
  • Raman Raghav 2.0: 64%
  • Ki and Ka: 60%
  • Jai Gangajal: 60%


Films with Mixed WOM:

  • Ae Dil Hai Mushkil: 58%
  • Force 2: 58%
  • Housefull 3: 57%
  • Mohenjo Daro: 57%
  • Freaky Ali: 56%
  • Ghayal Once Again: 56%
  • Rocky Handsome: 55%
  • Akira: 54%
  • Fan: 54%
  • Baaghi: 54%
  • Dishoom: 54%
  • Azhar: 53%


Films with Negative WOM:

  • Veerapan: 48%
  • Rock On 2: 47%
  • Fitoor: 46%
  • Raaz Reboot: 45%
  • Befikre: 44%
  • GGM: 44%
  • Wajah Tum Ho: 44%
  • 1920 London: 44%
  • Baar Baar Dekho: 43%
  • A Flying Jatt: 42%
  • Banjo: 41%
  • Mirzya: 41%
  • Sanam Re: 41%
  • Mastizaade: 35%
  • Kya Kool Hai Hum 3: 27%


Some interesting things I found in this analysis.

  • Dangal was the best WOM film in 2016 (an extraordinary 93% WOM score), while Kya Kool Hai Hum 3 had the worst WOM of the year, scoring a 27% score.
  • Shah Rukh Khan's Fan has a pretty strong IMDB user rating (7.4/10) and BookMyShow user rating (6.9/10) but was let down by an extremely poor trend at the box office after its opening day, resulting in Mixed WOM category.
  • Three non-family, adult-oriented type films (Befikre, Great Grand Masti, and Wajah Tum Ho) all had a poor WOM score that was the exact same as each other: 44%.
  • Sala Khadoos and Sarabjit's high WOM score came as a genuine surprise to me. One of those cases where the fewer people watched the film, the stronger the WOM of the films were. If more people watched these two films, their WOM score probably wouldn't be as high.
  • John Abraham's three action films (Force 2, Rocky Handsome, Dishoom) all had Mixed WOM in the 54-58% range.

Of the top 10 films, 7 of the films, although in a different order, were also in Ormax Media's list of the top 10 films with the Best WOM in India for 2016. Below is the Ormax Media Best WOM 2016 list, which also includes the surprise presence of the small film that appeared on my compiled WOM list too, Nil Battey Sannata.

  1. Dangal
  2. Airlift
  3. Sultan
  4. Pink
  5. Neerja
  6. M.S. Dhoni
  7. Rustom
  8. Baaghi
  9. Kapoor & Sons
  10. Nil Battey Sannata


The article has been written by Bobby Sidhu. You can follow him on Twitter here => https://twitter.com/srkat14. Also if you want to write for us, send your aricles on [email protected]

26 comments on “Word of Mouth of Bollywood Films in 2016”

  1. WOW .....
    What an Article...... FANTASTIC...
    Very Knowledgeable....
    Thanks Bolly Arena ...

  2. Total bakwas calculation done by bobby Sindhi I use to like his article but this is full bakwas
    Freaky Ali,mohenjodaro are disastrous how can u give them mix wom
    Raman raghav and sanam kasam are also flop how can u gv them gud review
    This is total waste article
    And plz bobbyji next time shorten the length of ur article ,large article makes us boring

  3. IMDb is the best.I have watched lots of highly rated (8+) Hollywood and Bollywood movies on IMDb and every movie deserves its high rating except 2-3 movies.

  4. 1st - u can't use IMDb user rating or Bookmyshow's coz most of Jobless fans of SRK gives 1 star for Salman or Aamir's films and give 5 stars to SRK's craps.... and on IMDb they give 1 to Salman starred whereas give 10 to srk films and according ro some source srk has more Jobless fans than any other actice on social media or internet....

    last - ur multiplier system is good but opening weekend to final is better than opening day to final coz hollywood use the latter too.... But there is also one problem that A film like sultan can't score much after 5 consecutive 35 crs days....

  5. Badiya article bhai..neerja ka wom bhii mere hisab se extraordinary tha..??aur ormax media kya h pagal h kya baaghi bhii best wom me h..??

  6. Srk usually wins the race in internet polls cuz he got many jobless fans, even craps like hny got 10!!!nice article!!!

  7. Dangal deserves 100% Everyone should watch this masterpiece
    but fan needs some songs...because for us the movie without songs is just a american movie...while the bakwas movies who haves 100 songs are fantastic..get a life We must get away of these backward and old ideas

    1. Yes bro..u r right inko hood hood dabang jaise faltu bakwass song chahiye aur vaisa ghatiya dance.

  8. hahaha....

    srk ki...FaN ko...7.4


    RaeeS ko....7.8 Rating ...IMDb...ne di h....

    to kya ye Best movie h....???

    Srk job less Fan.......Dangal or Airlift jesi movie ko...1*....or...Raees jesi movie ko....10* dete h. ............

    Fir b total me ....Aamir aage nikal jata h......

    BOI...ki user rating k hisaab se.....

    sabse Top Rated Movie.....RaeeS h.....

    kya yh possible h....????

    Haklu or ooske Fan ku6 b kr skte h................esi hi bkwas krke..........innosent logo ko fool bna kr....superStar bna h.....

  9. singh ......bhujiya ji....

    aakhir aapne bta hi diya....aap srk lover h....so...aamir ka support ka natak mt kro......

    Fan srk k crape dimag ki oopaj h.....2hour,40minute ki movie me.......sirf Srk hi dikha.....

    soch rha hoga.....Dusre ko roll dene se khud kr lena a66a rhega......jyada time log oose dekhenge....Best acter ka award milega......................mere fan pagal hokar dekhenge.......

    but flop......

    Raees me b ve sare masale dale.....jo srk ab tk krta aaya h......pr result...ku6 khas nhi.....

    .....hy re...me tera...me tera....zabra fan ho gya.....................dekhte hi tuje...
    ...Singh-Saab ho gya....

    1. Actually fan is not that bad movie but u said in whole movie only srk-srk ya it may be true but actually i also feel bored because someday i had seen hollywood movie cast away starring tom hanks in which his screen presence was almost 90% and in between of the movie he was present alone in the frame for almost more than >1hr instead of it was not boring actually it was mind boggling movie. That's why i feeled bored during watching fan (but little) bkz its story was not so good

  10. ''FAN'' is philm mein ek bakavaas hai
    And for take our cinema to the TOP we need movies like Befikre ..Happy now ? get lost

  11. yes....befikre...Raees se to thik h...

    singh ji.....

    God of acting....se raees or fan jesi movie ki aasha nhi krte h.....

    srk or Srk fans ne hi......yh sara cheap comparision ka system shuru kiya.....

    oosne hi Bollywood ko Kotha bnaya h......

  12. Koi muze batayega Megastar ke
    Marigold ki wom kya thi..
    I think 100% thats why huge collection 1cr.
    Mere hisab se aisi movie kabhi bani nahi thi bani nahi aur ban bhi nahi sakti
    Hats off sallu.
    U r a true tiny star with pluto star.

  13. Parshya dangal to tax free aur 3weeks open ke vajah se business ki nahi to raees se bhi kam kamati.

    Sultan and Fan rocks

  14. Ap sab log mujhe y batao dangal film kon si chhes acci thi free tax or high tickets rate jo is film ne bussinees kia q is film m koi humanity wali bat to the hi n phir is ne kaise bussines kia q all wolrd love humanity ya phir y god ka kamal h jis ko chhahye ushi ko bissines deta h

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