So this is one question that we have been asked a lot in last few days.
Before the release Fan was seen as a potential 175-200 crores grosser by trade. The trailer of the film was loved by everyone. Jabra song was becoming a rage after it was released in regional languages. The advance booking was also pretty high for a non-holiday release. So everyone was expecting that the film will cross 100 crores in the opening week itself.
But unfortunately, it could not happen. After a good opening day of 19 crores, the film witnessed drop on Saturday and limited growth on Sunday. Later on, it almost crashed on Monday. As things stand today, Fan is expected to finish its lifetime run in the range of 90 crore.
So what went wrong with Fan? There are many reasons given by different people. We list them below.
The film was only catering to the elite section of the audience. Thus, it was rejected in mass centers which resulted in negative reports and trend.
YRF has also gone wrong with the economics. The film was made on a budget of 105 crores which is a huge number for a niche genre. Thus, it was always difficult to recover its high cost.
The Jungle Book was the first universally accepted film of 2016 and is doing terrific business in all over India. The film also affected Fan big time and is now even matching Fan collections despite being in the second week. Fan also faced a tough time from Vijay's Theri in down South which is considered a stronghold for SRK.
Some people though that intolerance controversy had an impact in mass centers where Fan was rejected.
These are some of the reasons or excuses being put up by people. But we think that there was only one reason that Fan did not work. The film was not up to the mark and thus it had negative word of mouth. It was liked by only a small section of the audience and received mixed to negative response from others.
We have seen Akshay Kumar's Airlift which also had a limited appeal. Yet the film went on to collect 130 crore. Then there were examples of Neerja and Kapoor and Sons. There could not be a better time for a content oriented film to release. The competition from The Jungle Book and Theri is also an excuse as Shahrukh Khan is a much bigger star. And if Fan was liked, it would have standed against any other competitor.
Some say that Fan has received excellent reviews then why it did not work. But the critics reviews are irrelevant in India. It is only audience reaction that matters. And also reviews for big Bollywood films (especially from big production houses) are manipulated and can never be trusted.
It will also be right to say that Shahrukh Khan has also lost the trust of the audience after doing mindless films like Chennai Express, Happy New Year, Dilwale etc. His fan following has not decreased but neutral fans are not coming to watch his films. It's time for SRK to do a film which has a universal appeal and caters to each section of the audience.
Tell us what do you think why Fan failed at the box office? Discuss in the comments section.
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