o The pre release buzz and hype is on all time high.
The film has been sold in different territories in record prices. Red Chillies Pvt Ltd and Rohit Shetty Productions also decided to invite all their distributors to Hyderabad and show them more than an hour’s footage of the movie.
It goes without saying that the verdict was unanimous: everyone who was invited for the sneak peek is of the opinion that this film will be the biggest blockbuster of the year, by far.
And now that the trailer and one song have been released, distributors and exhibitors believe that Dilwale will be unstoppable at the ticket counter. No wonder those who have the theatrical rights to the film, in various territories, are grinning from ear to ear.
Let's take a look at what distribuors have to say about Dilwale.
Prashant Tiwari, who took Delhi-UP and East Punjab says, “The film has everything it needs to become the biggest blockbuster of not just this year but of all time. It has everything that a commercial film requires, right from action to comedy to romance to emotion. It is an Indian commercial film and the way it has been shot is unbelievable”.
Arun Mehra, who has taken the distribution rights of Bengal, Bihar, Jharkhand and Orissa, has an interesting tale to tell. He says he doesn’t receive phone calls late, not unless there’s an emergency. But on both nights, when the trailer and the song released, his phone didn’t stop ringing all night! Mehra narrates, “My phone started ringing and I was, like, what’s wrong at this hour? And each caller said the same line – ‘trailer dekha bahut maza aaya’. On the night of the song launch, that line changed to, ‘Kya song hai!!! Congrats on having four territories.”
Manohar Wadhwani, who’s taken the distribution rights of CP, is totally confident of the film. He has already booked 180 screens out of 250 in his territory. “This is just the beginning and after the trailer and song, I’m more confident that I will block the entire circuit. My phone has never rung so much and I have never seen this kind of craze among exhibitors for any other movie,” says Wadhwani.
Sanjay Bhattachrjee who has taken Rajasthan, cannot contain his excitement. He says that after watching the movie in Hyderabad, he returned home the next day and immediately told the industry that the biggest entertainer was to release on December 18. “The song has created havoc. And I am not only talking about the industry but friends who have nothing to do with the movie business. They are saying this film is a must-watch for all movie lovers,” he says.
Sunder Menon is aiming to create a few records in terms of how he’s planning to release the film in his territory. “This film will get as many cinemas as a Tamil movie gets. This is a BIG film and deserves a biggest release, and that’s what I’m going to do in my area,” vows Menon.
Tell us what are your expectations from Dilwale in the comments section.