We are all set for Salman Khan's new release Sultan on Wednesday. The question is how much opening the film is going to take. Sultan, releasing on Eid, is expected to make a new box office record in the first week, say trade experts.
Trade analyst Taran Adarsh said: “Salman Khan + Yash Raj Films + Eid release… it can’t get bigger than that. Over the years, Salman’s box office status has multiplied manifold and every film of his generates tremendous curiosity. The volume of business coupled with the massive fan following he enjoys, raises the bar every time a new Salman film is about to release.”
Adarsh also said, “It’s a bit too early to predict if Sultan will surpass the business of his previous films. But the fact is that the advance booking has been fantastic and it being a five-day weekend, the film is expected to shatter records.”
Trade pundit Komal Nahta is also confident of the success of Sultan. “There are all chances of it being Salman’s biggest ever. At least one of his biggest for sure. Music, craze, dialogues, trailers… Everything is highly talked about. Box office history is waiting to be rewritten,” he said.
Added trade analyst Atul Mohan: “Sultan producer Yash Raj Films is targeting at the widest release for the movie not only in India, but overseas also. The audience is hungry for a massy film which hasn’t come for a long time.” He said that the advance booking looks promising.
“With the long weekend ahead, the film should easily cross more than half of Salman’s previous best collections within five days… The content of ‘Bajrangi Bhaijaan’ ensured that it got a good run at the box office, and if the content of Sultan is lapped up by the audience, then new records will be created.”
However critic Raja Sen is not that gung-ho about Salman’s Sultan act.
“It might well be a massive hit, though I’d dreamily like to believe his imbecility will finally have a visible impact this time around and, like me, maybe a few dozen people will choose not to watch it. But don’t bet on it.”