Shivaay trailer forces Ae Dil Hai Mushkil makers to change strategy

Weekly Gossips:

We all know that Ae Dil Hai Mushkil and Shivaay are going to clash at the box office on Diwali. ADHM marks the comeback of Karan Johar as a director and features an ensemble cast of Ranbir, Fawad, Anushka and Aishwarya Rai. On the other hand, Shivaay is Ajay Devgn's most ambitious project.

Shivaay trailer has already been released and made a massive impact. Ae Dil Hai Mushkil promo is yet to come. According to the reports, the teaser of Ranbir starrer has been postponed twice.

Shivaay vs ADHM

The first teaser was expected to be out in July. Karan Johar showed the teaser to his friends in the industry and they were not so pleased with it and gave suggestions to improve it. Karan decided to change few things and postponed it to the second week of August.

However, Shivaay trailer was launched before that and took the internet by storm. The audience and trade gave a huge thumbs up to the trailer and suddenly Shivaay became the hottest film in the trade. This left ADHM team in a worry and they decided to come up with something different. The recent result of Rustom vs Mohenjo Daro clash has made them extra careful.

Now the first teaser will be out on 30th August along with the title song of the film. The latest we hear that Ae Dil Hai Mushkil will be promoted as a musical romance film. The reports suggest that music is the biggest USP of the film and the makers will try to cash on it as far the opening is concerned.

The promo of Ae Dil Hai Mushkil may not make the impact which Shivaay did but its music will definitely click with the audience.

10 comments on “Shivaay trailer forces Ae Dil Hai Mushkil makers to change strategy”

  1. Lol,as if Shivaay's music is not gonna click.Its music has been composed by none other than Mithoon.Shivaay's music will also gonna click.Mark my words.

  2. Shivay will be another himmatwala.except Trailer nothing will be good in the Film.
    Hope movie will do good business maximum 120 to 130...ae dil hai mushkil maximum 90cr to 100cr.....

  3. Shivaay showed great vfx and background score but what about the plot and songs ? It needs to be very good to be a success because of its huge budget.
    On the other hand, ADHM has limited cost so a great album and a good trailer will be enough for it to be safe.

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