Shivaay continues to struggle at the box office on Sunday also. As per the early estimates, Shivaay 3rd day collection will be in the range of 7 crore.
Ajay Devgn starrer was more affected by Diwali puja today as the morning shows were very low. North and Central circuits were very dull as these places are more affected by Diwali. South India and Mumbai were better but the film has not fared that well in both these places.
It is too early to write off the film and the D-Day is tomorrow. The business will be back to normal on Monday which is considered as the best day for box office. From here on the real Diwali advantage will come into play. Mass circuits tend to show huge growth on one day after Diwali. Krrish 3 which had a similar release collected more than 3 times of 1st day collection on Monday (a day after Diwali) in CI.
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Shivaay needs to come close to ADHM figure on Monday. Only then it will have any chance of emerging success. The advance booking of Shivaay for Monday is higher than Ae Dil Hai Mushkil. But still it would be tough ride considering that word of mouth is not encouraging.
*Note: Day 1 and day 2 are producer figures.