This weekend’s adventure-action film Shivaay has an average opening in India. As far the early trend is concerned, Shivaay 1st day collection is around 8.5 crore.
The film opened to 25% occupancy in the morning shows at major multiplexes and then hardly picked up in the noon shows. Shivaay was better in mass circuits due to the genre and star cast but even in there it was not up to the mark. Normally such areas are more affected by the pre-Diwali period. They can show big growth on Monday but it should have a positive word of mouth.
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Shivaay received stiff competition from Ranbir Kapoor starrer Ae Dil Hai Mushkil which was leading by a huge margin in metros. That film had average promo but was promoted smartly which has helped in proving better initial. It is a pre-Diwali period which affects the business in small centers. Thus Shivaay has more chance to grow in next days due to the favorable genre but only if reports are good. Monday trend will decide the real winner in the long run.
Stay tuned for more updates.