As soon as Aamir Khan associates himself with a film, the expectations of that film increase….actually, the expectations multiply!
Everyone is already aware of the amazing track record the man holds as an actor. Raja Hindustani, Ghajini, 3 Idiots, Dhoom 3, PK, Dangal….these are some of the biggest blockbusters in Hindi cinema. As a director, he made one film, Taare Zameen Par which won the hearts of everyone and was a Super Hit at the box office. As a producer, he has a near 100% box office success track record, with Dhobi Ghat being the only film that didn’t do well, but even that wasn’t an outright Flop.
Secret Superstar carries a very Taare Zameen Par type of vibe. Aamir had a supporting role in that film, and seems to have a supporting role in this film as well. The story of both films is based on a child trying to overcome challenges. Both films are/were involved in a box office clash with a bigger film during a festival: Welcome during Christmas 2007, and Golmaal Again during Diwali 2017. Interestingly, Secret Superstar releases exactly 10 years after Taare Zameen Par!
There are a few more similarities between the two films: the appreciation of both films. The love of the viewers translating into box office rewards. Yes, Secret Superstar may not have released yet, but I am confident that the film will be hugely appreciated by moviegoers and the film will see a surprising, amazing trend at the box office. The first sign is already there with the excellent feedback from those who have already seen the film.
So, will Aamir hit the bull’s eye again? Better yet, does that even need to be asked? Of course, he will!
The biggest strength for Secret Superstar is the fact that the film is based on a female character. It has been seen in the past that films like Chak De India and Dangal were lapped up in a huge way by the Indian audience. Furthermore, Aamir has said that the main target of the film is to inspire teenagers to fulfil their dreams, and I feel that it's this target of the audience that would really connect with the film and bring their families as well to watch the film. When you have families on board in a big way, a big number is certain at the box office!
The only slight negative here is that the film does seem to have little for the single screen audience, as it appears to be more of a class, multiplex film, even though the main character (the child) in the film is from small town India and Aamir's character seems to have mass-appeal. The thing is, a name like “Secret Superstar” probably wouldn’t register with audiences in smaller circuits like Bihar, especially given that the audience in these smaller centres watches a film based more on face value and here, Aamir is only in a supporting role. Nonetheless, that shouldn’t be a problem, as business at multiplexes of A centres will be excellent for the long run.
The film releases on Diwali Puja day, where collections are capable of being excellent in the mornings but start to decrease over the day as festivities go on. Nonetheless, releasing the film on this day is an excellent decision by the makers because although the opening day collection itself will not be too strong (but okay for this kind of film), the word of mouth can easily translate into an increase of collections for the next day, which is probably the biggest holiday of the year. I am confident, that on the second day itself, Secret Superstar will be collecting a double-digit figure!
The film faces competition from Golmaal Again, but it appears that it will have enough screens to do a huge number as well at the box office. The film has two weeks to collect before the release of Ittefaq.
I had predicted 375 crore nett lifetime for Dangal before the film released, and I received a lot of criticism for that. People didn’t think it was a possibility…but it happened. I’m taking another risk with my lifetime prediction for Secret Superstar, but damn it, I’ll take it. It may appear a small film, but it’s evident that Aamir planned a Diwali release because he is confident of the film’s box office merits. In Aamir, I trust!
My Box Office Predictions for Secret Superstar:
The article has been written by Bobby Sidhu who is a box office enthusiast and have an internship in a tax firm in Canada. You can follow him on Twitter Bobby Sidhu.
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