Rustom trailer was released today and has received a good response from the audience. However, the film will not have a universal appeal.
Update: Despite being a smaller film Rustom has turned the tables. The marketing team of the film has done an excellent job. Tere Sang Yara song from the album is topping the music charts. It is undoubtedly much hotter film as compared to Mohenjo Daro. But yes the genre is not much favourable as it only appeals towards the multiplex audience. The question will be that whether this buzz will translate into box office collection or not.
Rustom is based on the story of Naval officer KM Nanavati, who shot his wife Sylvia’s lover. The case is considered to be a landmark for Indian judiciary since it was the last case to be heard as a jury trial in India, as the government abolished jury trials post the results of this case. So the story is its biggest USP as it has all ingredients to become a blockbuster. Now it only needs an accurate execution by the director.
Akshay Kumar is in great form recently and has delivered two 100 crore grosser this year. Though his core fan following is single screens of North India, but his recent two release Airlift and Housefull 3 had a very good run at multiplexes too. So full marks to the star factor.
Now coming to the clash with Mohenjo Daro which will be the deciding factor in determining box office fate. HR is coming back after two years while Akshay will have his third release of this year with Rustom. But Mohenjo Daro trailer received a mixed response probably due to the high expectations and Rustom trailer has a much better response.
Rustom is going to appeal towards a specific audience so there is a big chance that both films will work. Rustom is made on a controlled budget and will emerge success with a normal run. However the stakes for Mohenjo Daro are higher and needs something special for emerging hit.
So stay tuned with us and also write your own Rustom box office prediction in the comments section.