Rustom 1st Day Box Office Collection: Rustom has done very well on its opening day. Rustom 1st day collection will be around 14.11 crore. These are official numbers for Rustom collection.
Akshay Kumar has done it once again, a very good opening on a non-holiday. But this time, Akshay starrer has a clash with a big budget film Mohenjo Daro. Rustom also looked like a niche film having limited appeal. Despite all this Rustom has not only opened very well but also has beaten Mohenjo Daro by a good margin.
There was a perception in the media and trade (including BA) that Hrithik Roshan is a bigger crowd puller as compared to Akshay Kumar. But Rustom has proved them wrong. Akshay Kumar seems to have got the lost trust of the multiplex audience with films like Baby and Airlift. That was evident when a masala film like Housefull 3 opened better at multiplexes as compared to single screens. More articles and analysis will be updated tomorrow.
Now let's take a look at Rustom 1st day collection report.
Rustom has a very good opening in the morning shows. The overall occupancy was 40%. As expected the opening was better at multiplexes. As the day progressed, it showed good growth. The occupancy in the evening shows was around 70% while night shows reports are awaited. North India rocked big time in the morning itself as it opened to 55% in East Punjab and Delhi. Rustom 1st day collection is better than Akshay Kumar starrer Airlift which received much better reviews. The film was hit in South India by Mohenjo Daro but in all other places Rustom was way ahead.
Related Articles: Mohenjo Daro 1st Day Box Office Collection Estimates
Rustom box office collection is an excellent result on its day 1 considering the clash. It will be the fourth highest opening day of 2016 behind Sultan, Fan and Housefull 3. The film was released in around 2350 screens in India. The clash does not have a major impact on Rustom collection as it dominated at multiplexes. Rustom has done well in North India despite the fact that thrillers normally do not fare well here. But Akshay Kumar has a huge fan base here which have resulted in better initials than Mohenjo Daro. It will be interesting to see if these circuits can perform the same on weekdays as then 100 crore will be very much on the cards.
It can show jumps on Saturday and Sunday depending on the word of mouth. There is also an Independence Day holiday on 15th August which will give a further boost to Rustom collection.
Do tell us your views on Rustom 1st day box office collection below.