Kaabil trailer was scheduled to release on Wednesday. However surprisingly the makers decided to release on Tuesday evening on the internet.
Unfortunately the trailer of Kaabil was leaked on Tuesday on the internet, which left the makers shocked. Rakesh Roshan told Times of India, "I'm shocked and saddened at this hacking or stealing or whatever it is. It's obviously with a malicious intent. What pleasure can someone get by doing this? It's just hurtful. But now we have upped the ante and are being even more vigilant around the movie release"
Once they found out about the leak their digital team got into action and the best option was to release it from their official handle. That's the reason Hrithik tweeted the YouTube link of the trailer, which was uploaded on the official channel of their production house FilmKraft. The production and publicity team of the film are now investigating where it could have leaked from. "We had planned our marketing and PR strategy around the actual date of the trailer launch. Now everything had to be changed at the last minute", said Rakesh Roshan.
Earlier films like Udta Punjab, Great Grand Masti and Kabali have been leaked before the release.