The much-delayed film Jagga Jasoos will finally hit the screens tomorrow. The film starring Ranbir Kapoor and Katrina Kaif is directed by Anurag Basu and produced by Disney and UTV.
Jagga Jasoos has been in the making for around 4 years. The shooting was delayed multiple times and the whole plot and storyline were also changed. The lead pair had a fallout and the film was about to be shelved. Thus it is needless to say that there is a lot of negativity around the film.
The first trailer of the film received a good response from the audience and it looks like a perfect Summer film from Disney which will appeal towards kids and family audience. However, the later promos have hinted that it is a murder-mystery. The film is inspired by many Hollywood films and the treatment is not Indian at all.
The advance booking is on the lower side. There was no media screening held for the film. Even it was not released in Gulf on Thursday. This has definitely made the trade nervous as Bollywood cannot afford another failure now.
On the brighter side, there is the presence of Ranbir Kapoor and Katrina Kaif who command a very good fan following and the combo has earlier delivered two super hit films. It may help the film to get a reasonable start.
Now coming to the economics, UTV has not released any official numbers yet. But according to the soruces, the total budget of the film is around 90-100 crores. It was promoted heavily by the lead actors and the marketing cost is around 20 crores. The recovery will not be an easy task.
We are expecting the film to open around 10 crore. It will need an extraordinary word of mouth to survive at the box office.
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