Finally, the first promo from Shahrukh Khan's Jab Harry Met Sejal will be out tomorrow. The makers have opted for a unique promotional strategy as the trailer of the film will not be released anytime soon.
Instead, they will release some mini trails of 30 seconds from the film. The first 30 second promo will be out on Sunday during India vs Pakistan cricket match. The second one will be unveiled on Wednesday and the first song will be launched towards the weekend.
SRK explained his new tactics for JHMS, "We didn't want to go the usual way with this film. Imtiaz's films are always about the moments between his characters. So we have prepared the promotional campaign in such a way that the audience gets to catch glimpses of such moments which gets them closer to Harry and Sejal. By the time you go the theatres to watch the film, you already know who Harry and Sejal are."
Imtiaz added, "We have prepared the promos in couplets. So there will be two moments releasing first and then there will be a song that we will launch."
Here are two promotional videos.
— Shah Rukh Khan (@iamsrk) June 17, 2017
— Star Sports (@StarSportsIndia) June 17, 2017