Salman Khan’s Sultan opened to a bumper response at the box office and shattered many records. As the film continued its uninterrupted box office run, it entered Rs 200 crore club within days.
Trade analysts were announcing the film will enter Rs 300 crore club soon, making it Salman’s second entrant in the club after Bajrangi Bhaijaan. But slowly the film flattered out. We are now in week 4 and the film is quite close to the milestone but 300 crore seems out of reach.
Fans of Salman Khan claim that the film’s producers Yash Raj Films are giving out much lower amounts of what the film is making now as compared to what trade is claiming. They even made the hashtag #YRFStopReducingSULTANFigures trend on Twitter.
DNA quoted a source, “Their deal is such that if the film crosses the 300 figure Salman would get a big chunk of partnership. When Adi approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (for Dhoom:3) and Shah Rukh Khan (for Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6
But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore-mark when everyone in the trade knew it had crossed the Rs 200 cr-mark.’’
As most of you know that we also tracked Sultan collection till the third week. As per our data (calculated on the basis of samples) Sultan collection stands approx 2 crore higher as compared to the producer figures. This is the first time that our numbes are higher than official figures. While mostly producers manipulate the box office numbers to some extent, Sultan is a unique case where producers are downplaying.
Yash Raj Films is yet to respond to the situation.