IIFA Awards 2017 to be held in New York

The organisers of the International Indian Film Academy (IIFA) Awards have announced that the 18th edition will be hosted in New York this July.

This is the first time that the event will be held in New York. The event will be held on July 14-15 at the iconic MetLife Stadium, known for hosting National Football League games, major concerts and other entertainment events.

Andre Timmins, Director, Wizcraft International, which produces and organises the annual jamboree, told IANS over phone from Mumbai: “It has been a big decision to take IIFA to New York. We have been working towards this for the last six months. It is extremely exciting from IIFA’s perspective, because after 18 years, we now want to change the game. We are looking at this as a big blockbuster movie we are putting out in America.”

“Ultimately, we are bringing business to the country and facilitating cultural exchange. Everybody has been supportive… I would be more than happy if Trump (US President Donald Trump wants to come and address our IIFA Awards and touch about 40,000 Asians,” Timmins said.


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