This week's new release Housefull 3 had a good opening at the box office despite receiving mixed reviews. As per the official figures, Housefull 3 1st day box office collection will be in the 15.21 crore.
Update 12:30 PM: In places like Delhi, there was a very good jump in the night. Family audience also has a very good turn around in cinemas. It has lead to a good opening day.
Akshay Kumar starrer has a good opening in the morning shows. The overall occupancy was 35%. We expected that there will be good growth in the evening as it was a family friendly film. There was an upward trend in the night shows and it recovered well. However, that big growth has not happened and now it is expected to collect below par trade expectations. The main reason is the underperformance of single screens and mass centers which have come as a shock. These are the places which are Akshay's stronghold and one would expect his film to have excellent to bumper opening. At some places in Central India, samples are even lower than Airlift which was a niche film.
Housefull 3 1st day collection is the second highest of 2016 behind Fan. But the opening day is less than Akshay's previous films like Singh Is Bling and in the same range of Brothers. Overall Housefull 3 box office collection is a decent result on its day 1. The higher screen count was not necessary at all for a non-holiday release. It has made the opening ordinary.
The film is carrying mixed reports in all over India. Now it has to show big growth on Saturday and Sunday. Post IPL period has always been successful for Bollywood. In 2014, Akshay Kumar's Holiday also had a low opening but that film did very well in coming weeks riding on word of mouth. But in the case of Housefull 3, costs are on the higher side.
Starring Akshay, Riteish Deshmukh, Jacqueline Fernandez Abhishek Bachchan, Nargis Fakhri and Lisa Haydon, Housefull 3 is directed by Sajid-Farhad. Also, tell us your views on Housefull 3 1st day box office collection.