Filmfare Awards 2016 Date Announced:
Bollywood's most-awaited Filmfare Awards will be held on January 15 next year. The 61st Britannia Filmfare Awards will celebrate excellence in Indian cinema and a "return to grandeur", with a mixed bag of commercial successes that set new records this year, and critically acclaimed films that received great reviews.
The date for the awards was announced at a press conference held at The Leela Palace in New Delhi on Saturday. It was a star-studded event with actors Ranveer Singh and Deepika Padukone coming together on stage to make the announcement.
Observing that 2015 was a tremendous year for Bollywood with quality of cinema being the key to success, above the generalization of art and commerce, Jitesh Pillaai, Editor of Filmfare, said: "It has been a great year for the movies. While we had offbeat winners like 'Piku' and 'Badlapur' on one hand, where commercial stars invested in storylines, the success of non-star vehicles like 'Masaan' and 'Talvar', too, was heartening. In the midst of that we had the baap of all blockbusters in 'Bajrangi Bhaijaan', which tugged at our emotions too. So, content definitely was king this year and we are in for some exciting time at the awards, and as always Filmfare will celebrate excellence at the movies.What a wonderful time for cinema."
On this occasion, Category Manager of Britannia Industries Limited, Sunay Bhasin, announced the "Britannia Khao, Filmfare Jao" campaign that would offer a chance to consumers to witness the Filmfare Awards live in Mumbai.
Both Deepika and Ranveer have won the 'Black Lady' as debutants. Commenting on her association with the awards, Deepika said: "Filmfare has been a very important part of our growing up years. I cannot imagine life without Filmfare Awards. I will never forget that experience in 2007, when I won my first Filmfare award. It was so surreal. I remember going back home, hugging my parents and crying. I never imagined that I would stand on the stage holding the Black Lady in my hand. The 2013 awards were also very special because I won the award for 'Ramleela'. We are all a bundle of nerves this time. I have three films this year, so I am looking forward to 2015 being a repeat of last year for me."
Ranveer has wooed the audience earlier by hosting the awards with his witty humour. On being asked whether he would be doing so this year too, he said: "I have a very packed schedule because of 'Bajirao Mastani' but I am being pursued, so let's see".