Distribution rights of SRK's Rehnuma sold for 125 crore

Shahrukh Khan's upcoming film with Imtiaz Ali, which has been tentatively titled as Rehnuma, is making headlines for all the right reasons. Now as per the latest reports worldwide distribution rights of the film has been sold to 125 crore.

Red Chillies is producing the film however they will not be distributing it. They have sold the distribution rights to NH Studios who will distribute the film in India and also in overseas. Though the exact price has not been revealed yet but the sources are saying that it has been sold in 125 cr.

Narendra Hirawat of NH Studioz confirmed the news and said, "Yes I have acquired the all India and overseas distribution rights of The Ring, but I will not comment on the cost of the same.”

The distribution price is much higher than Raees but lower than SRK's Christmas release Dilwale. It also means that it should do approx. 170-180 crore in India to be a profitable venture for distributors. The film is also expected to do huge business in overseas due to the genre and SRK's brand value.

33 comments on “Distribution rights of SRK's Rehnuma sold for 125 crore”

  1. Mereko lagta h overseas me dilwale ka overseas record challenge kar skta h..aur india me 200 aaram se karega agar movie acha nikla toh..??

    1. WorlwIde distribution . 125 crores.
      It will easily do 400 crores .
      If film will be good .
      Then 500 to 600 crores . Worldwide.
      Srk . Rules

  2. Rehnuma* Rough Predictions

    Negative WOM:
    Day1- 17.5cr
    Lifetime: 100cr

    Mixed WOM:
    Day1- 19.5cr
    Lifetime: 135cr

    Positive WOM:
    Day1: 24cr
    Lifetime: 205cr

    Extremely Positive WOM+ Universal Appeal:
    Day1: 27cr
    Lifetime: 265cr

    1. tahshir how can you change your first 1st day prediction.wom will affect after 2-3 days rehnuma Max 220cr.day 1 will be in the range of 23cr and weekend will be 78-80cr after 1st weekend movie will collapse.

    2. LoL wom relese hone ke 1-2 din baadh patha chalta hai tune jo prd diya hai o buzz hota hai

  3. so silly distributors will become bankrupt after this , it won't even collect 25 cr ALL TIME DISASTER

  4. first rehnuma is multiplex movie not for single theater. Imtiaze movies love by critics but not by public. his previous track record was just about 50 cr avg but it will be 5 days holiday and single release also SRK factor I think it should earn 150 to 200 cr somewhere

  5. 100cr is roughly 16million usd overseas is a gross number not nett but roughly a film will have to double its collections to cover costs so distributors will need over $36million usd just to cover costs. Great business by srk and imtiaz ali.

  6. Dear Bollyarena,

    It is always necessary to have multiple proof reading of any piece of writing in general but in journalism it is very critical ....... Please revisit your first line of second paragraph. By adapting this kind of basic practices will add value in the content you present to your readers.

    Well wisher

  7. Its True That Imitiaz Ali Make More Films For Multiplexes But Aa far i know SrK is Known About romance everywhere from Single screens to Multiplexes & audiences loves to see him in romantic roles so it won't hurt bcoz both sections will be filled & if film is gud WOM is positive thn i expect it to collect between 240-250 easily bcoz there r many holidays in August & it will give boost to collections.. as far as overseas is concerned nothing to say everyone knows about his fan following in overseas
    Lets hope apna time shuru keeps going

  8. is 125 cr including promotion cost or NH Studios has to pay on promotion & is 125 cr including setalight rights ?

  9. Actually i want something new, so i don't care about Rehnuma, i can watch Veer-Zaara instead of wasting my money, and wait for the releases of aamir's TOH and SRK's Dwarf..

  10. Its really strange that distributor rights sold at this high amount as it will hardly cross 150 Crore in India. SRK has nothing left to deliver.

    1. ha ha pata hai, jaise dilwale aur fan aur raees main hua tha, saruk ki film annar ki tarah hoti hain

  11. @karan Singh are you kidding 150cr 1st week me kar lega tell me the verdict of his last three release
    fan ~84 cr flop
    dilwale~147 cr semi hit
    raees~135 cr semi hit
    max 160 to 175 karegi rehnuma

  12. @utsav kumar Both dilwale and raees were clashed. I never predicted the lifetime collection of both raess and dilwale and i am not saying it will break dangal or bajrangi bhaijaan records. But I just know it will cross 150 crore in 1 week and lifetime will be around 250 crore.

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