This Friday, Bajirao Mastani is releasing starring Ranveer Singh, Deepika Padukone and Priyanka Chopra in the lead roles.
The film has been made on a grand budget. The production cost of BM is approx 100 crore and 25 crore more have been spent on marketing. So Bajirao Mastani budget is around 125 crore. It has beaten Bombay Velevt to become the costliest non-Khans starrer film.
The film is expected to release in around 2000 screens. Most of these have been allotted in single screens. Bajirao Mastani screen count is very good considering that the film is clashing. In fact it is itself a big achievement that the film has got such amount of screens against SRK starrer.
There are reports that Bajirao Mastani satellite rights have been sold at 45-50 crore. If we add music and overseas recovery, then it has recovered around 70 crore before the release. So the film has to collect around 110 crore to break even. It will become a clean hit at 135 crore.
The run time of Bajirao Mastani is 2 hours 36 minutes. This is almost the same as Shahrukh Khan's Dilwale.
The early reports are decent for BM. But the biggest hurdle is the clash with a masala film Dilwale starring SRK, one of the biggest crowd pullers in India. If it was a solo release, it could have done wonders for BM. But still it will open huge in Maharashtra and Gujarat. Though it will have less appeal in North India.
Keeping in mind all the factors, we expect Bajirao Mastani to open around 50-60% on Friday. It can show huge growth over the weekend if the word of mouth is excellent.
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