Article by Bobby Sidhu:
In 2014, Varun Dhawan and Alia Bhatt came together in Dharma Productions' Shashank Khaitan directorial debut Humpty Sharma Ki Dulhania. The film had chartbuster music and scored at the box office as well. Three years later, the entire team is back with Badrinath Ki Dulhania.
Varun and Alia together have tasted box office success two times so far, with Student of the Year and HSKD. Much like those two films, their third outing together, Badrinath Ki Dulhania, also has chartbuster music. Two songs in particular, the title song and Tamma Tamma, have become very popular. The theatrical trailer also got a positive response from viewers. It's safe to say that the promos of the film in general have clicked well with viewers.
The film appears to hold more appeal for the audience in smaller centres than Dharma films normally do and can work with the audience in both single screens and multiplexes. Varun Dhawan has also claimed this to be the first family film from Dharma since Kabhi Khushi Kabhi Gham. Certainly, the film does come across as a clean family entertainer through the promos.
On the flip side, the film does carry the typical issues in modern Bollywood, the biggest one probably being that once again a focus point of the film is a yesteryear song being rehashed (Tamma Tamma from the 1990 Dutt-Dixit starrer Thanedaar). Also, even though the film will entertain the audience, there doesn't seem to be much of a story in it, or not much novelty atleast.
Basically, the film will entertain the audience, score at the box office, but in about a year from now, no one will really talk about the film.
Given all of the factors I mentioned, there is no doubt that it will take a strong opening at the box office. The biggest March opener ever is Himmatwala at 10.13 crore net. Badrinath will comfortably get ahead of that figure as well as ahead of Varun's own last film, Dishoom. Combined with positive WOM (Word of Mouth) from both the multiplex audience and single screen audience, big centres and small centres, the film will have a steady run for a few weeks. There are a couple of small few weeks releasing in the next few weeks, but no major film, which ensures a smooth ride for BKD. There is also the Holi holiday on Monday in many states which will boost collections. On the negative side, exams are underway for students, and this may result in restricted viewings from the youth, a huge target audience for a film like this. Personally, I don't feel that the film will have huge repeat value anyway to attract the audience after the second/third week or so.
The highest grossers ever in the month of March, Kapoor & Sons, Queen, and Race (2008) all had lifetime collections in the 60+ crore range. Expecting BKD to get to the 100 crore mark in March may be too much to expect, but it will get somewhere extremely close to that mark.
My Box Office Predictions for Badrinath ki Dulhania:
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