Airlift Budget, Screen Count, Expectations:
Airlift is releasing this Friday staring Akshay Kumar and Nimrat Kaur in the lead roles.
The production cost of Airlift is approx 36 crore and further 12 crore more have been spent on marketing. So Airlift budget is around 48 crore. This does not include Akshay Kumar's fee as he has taken the satellite rights.
Airlift is expected to release in around 2600 screens. The film is clashing with Kya Kool Hain Hum 3 but the screens will not be shared as both films belong to different genres.
The film has to collect around 65 crore to be in the safe zone. Anything over 75 crore will make it a hit. It will become super hit at over 100 crore. The film is very much a safe bet as the major chunk of investment has already been recovered due to the smart economics of T-Series.
The film has been granted U Certificate with the run time of 2 hours and 5 minutes. It is very good for a thriller genre.
The early reports are good for Airlift. But the film has less mass appeal which is strong fan base of Akshay. The advance booking has been great in Mumbai and Pune but response in North India was below average.
Keeping in mind all these factors, we expect Airlift to open around 50% on Friday.
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