The early trends suggest that Ae Dil Hai Mushkil has an excellent start on Monday. The overall India occupancy was 50-55% which is slightly higher than Friday. These are samples only from multiplexes and limited single screens. Later on, it went on to record 75% occupancy in the noon shows.
The film is super strong in North India as Delhi and East Punjab showed big jumps in multiplexes. It is leading in South India also. However, Ae Dil Hai Mushkil is facing tough competition from Shivaay as it is behind in CI, Gujarat, Mumbai and Rajasthan. For the first time, Shivaay occupancy is higher as compared to ADHM. From noon onwards Shivaay will have a big lead.
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Ae Dil Hai Mushkil will rely on Northern markets to have a good day which has many high-end multiplexes. Though Shivaay will have more growth as compared to ADHM.
Stay tuned for more updates.