Ranbir Kapoor's Ae Dil Hai Mushkil has dropped on Sunday. It was expected due to the low Saturday and the drop in morning shows. The early trade estimates suggest that Ae Dil Hai Mushkil 3rd day collection will be around 9-9.50 crore.
The film opened to 15% less occupancy in the morning shows. There was not much of an improvement till the afternoon. The business got affected big time due to Diwali Puja going on in many parts of India. ADHM only picked up in the evening and got a further boost in the night.
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Ae Dil Hai Mushkil box office collection in 3 days will be over 35 crore. It did not have any growth over the weekend but that was mainly due to the pre-Diwali period. With a normal release, it would have grown at least 25%. Ae Dil Hai Mushkil collection in the 1st weekend will be the 8th highest of 2016.
Monday will be important for ADHM as it needs to have a good jump. It will also face tough competition from Shivaay for the first time.