Ranbir Kapoor’s latest release has fared well on Saturday. Going by the early trade trends, Ae Dil Hai Mushkil 2nd day collection will be up to 14 crore. The film seems to be affected by Deepawali especially at the single screens which were very weak in the night shows.
Today, the film had a very good start in the morning shows as the overall occupancy was 5-10% higher than yesterday. It picked up further in the noon shows however growth was missing in the evening due to festive going before Diwali. The multiplexes in Delhi, Mumbai and Mysore were rocking big time and has grown by 25%. Overall South India and West Bengal had best collections.
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The film remained dull in small centers but that does not matter at all as it was mainly for multiplex audience. Still, it has not sailed through yet and the real test will be on Monday as the costs are on the higher side.